Ad Guru Piyush Pandey Passes Away at 70

Mumbai, 24th October 2025: Legendary advertising professional Piyush Pandey passed away on Thursday in Mumbai at the age of 70. The news was confirmed today. Pandey, widely regarded as a creative icon in the Indian advertising world, is remembered for campaigns such as the BJP’s “Abki Baar Modi Sarkar” slogan and the iconic song “Mile Sur Mera Tumhara.”

The exact cause of his death is currently unknown, though reports suggest he was battling a serious infection. His last rites are scheduled to be performed in Mumbai today.

Tributes Pour In
Prime Minister Narendra Modi paid homage to Pandey on Twitter, writing: “Piyush Pandey was known for his creativity. He made a tremendous contribution to the world of advertising. I will cherish my conversations with him for years. I am deeply saddened by his passing. My condolences to his family.”

A Life Dedicated to Advertising
Pandey entered the advertising world at 27, collaborating with his brother Prasoon Pandey on radio jingles for everyday products. He joined Ogilvy India in 1982, rising to the board by 1994. He was awarded the Padma Shri in 2016 and received the LIA Legend Award in 2024.

Some of His Iconic Campaigns
Fevicol “Truck Ad” (2007): Showcased a fully loaded truck moving on a bumpy road without anyone falling, turning the adhesive brand into a household name.

Cadbury Cricket Ad (2007): Captured the joy of cricket with the tagline “Kuch Khaas Hai Zindagi Mein!”

Asian Paints “Har Ghar Kuch Kehta Hai” (2002): Celebrated family memories and established Asian Paints as a market leader.

Hutch (Vodafone) Pug Ad (2003): Linked mobile connectivity to friendship, making the pug a national icon.

BJP’s “Abki Baar Modi Sarkar” (2014): Developed the campaign in 50 days, producing over 200 TV commercials, 100 radio ads, and 100 print ads, using simple conversational language to connect with voters.

Pulse Polio Campaign “Do Boondein Zindagi Ki”: Remains one of India’s most recognized public service campaigns.

Pandey’s work left an indelible mark on advertising and public consciousness in India, blending creativity with cultural relevance. His campaigns not only promoted brands but also shaped narratives that became part of everyday life.