Marico Founder Harsh Mariwala Takes Hands-On Approach with Mumbai Store Visits

Mumbai, 5th July 2024: Harsh Mariwala, the prominent entrepreneur behind Marico, a successful consumer goods company, recently conducted visits to various general stores across Mumbai. His objective was to engage directly with retailers and distributors, gaining firsthand insights into evolving consumer preferences.

Marico, known for its popular brands such as Saffola cooking oil, Parachute hair oil, Set Wet, Nihar, Livon, and Mediker, maintains a significant market presence.

“I find it valuable to visit stores regularly and interact with retailers and distributors. This gives me direct insights into consumer behaviour and emerging trends,” Harsh Mariwala shared on a microblogging platform.

In response, netizens expressed varied opinions:

– One user from Jhansi claimed challenges in communication with Mariwala’s office regarding changes in Saffola oil blending.
– Another advocated for using AI-augmented analysis for daily customer insights.
– A third user highlighted their method of observing trends in public spaces like airports and sports events to gauge consumer preferences.
– Lastly, a user emphasized the importance of physical interaction for obtaining detailed insights on product quality, packaging, and service.

These interactions underscore the diverse approaches businesses use to understand and respond to consumer demands effectively.