January 2022: Tanishq, India’s largest jewellery retail brand from the house of Tata has introduced a unique Light Weight Jewellery platform called ‘Tanishq Hi-Lites’. The jewellery major has piloted the lightweight Jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the Gems and Jewellery Industry.
With a mounting shift in consumer preference towards lightweight jewellery, the emphasis on product engineering has once again taken the spotlight. Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewellery as part of material innovations that offers functional stability and a strong value for money proposition to its customers.
Tanishq’s unique value-added proposition of lightweight Jewellery segment in everyday, wedding and occasion wear jewellery will enable customers to ‘Buy More for Less’ with a steep reduction in both product weight as well as price ranging between 15-25% while maintaining the same scale, highest quality standards, multi-dimensional stability, design aesthetics with superlative craftsmanship.
Tanishq has introduced more than 3500 SKUs as part of the ‘Hi-Lites’ platform which will enable customers to not only heighten their savings, increase purchasing power but also safeguard themselves against the uncertainty over rising gold prices.
‘Tanishq Hi-Lites’ will be available in almost all product categories like Earrings, Finger Rings, Neckwear and Neckwear Sets apart from Pendants & Bangles. The brand aims to convert 50% of Gold inventory into Tanishq Hi-Lites across all its 380+ mega retail store network by Q1 FY2223.