Volkswagen India announces change in leadership within the organization

Mumbai, 29 Oct 2020 – Volkswagen Passenger Cars India announces a change in leadership within the organization. Mr. Steffen Knapp, Brand Director, Volkswagen Passenger Cars India has been leading the Indian operations since August 2017. Completing his tenure as the Director for the Indian operations, effective 1st November 2020 Mr. Knapp will be succeeded by Mr. Ashish Gupta, currently head of Sales Operations at Volkswagen Passenger Cars India.


During his tenure, Mr. Knapp has relentlessly worked towards strengthening brand Volkswagen in India, created a focused vision and mission of reaching a 3% market share within the next five years, together as One Brand. One Voice. Under his leadership, Mr. Knapp has significantly contributed towards redefining the brand positioning for India, improving the sales & after-sales service operations, building a strong and profitable network, and laid the foundation for a unique Volkswagen customer experience. He has also prepared the brand for the next wave of India 2.0 cars, which we will witness in 2021. Amongst all, Mr. Knapp is best known for his priority on ‘People’ and his openness and approachable leadership style.