WealthDesk Partners with ICICIdirect to expand UWI Vision Across 7 Million Users

Mumbai, 20 Jan, 2022: WealthDesk, a leading investment technology platform that’s building the Unified Wealth Interface (UWI) for Wealth Management ecosystem on top of broking, has partnered with ICICIdirect, one of India’s largest retail brokers with over 7 million retail investors.

UWI is an internet scale wealth management ecosystem that is powered by WealthDesk Platform, and it enables innovative investment and wealth products and solutions like direct equity and ETF based WealthBaskets from SEBI registered professionals to reach millions of Indians with broking accounts.

This partnership will enable ICICIdirect’s users to seamlessly invest in more than 40 WealthBasket portfolios from a wide range of SEBI Registered professionals with investment sizes ranging from as little as Rs.1,000 to Rs. 10+ lakhs. These WealthBaskets can be Long Term, Short Term, Balanced, Asset Allocation based, Thematic, Sectoral, etc. portfolios providing holistic Wealth Management.

Ujjwal Jain, Founder & CEO, WealthDesk said, “ICICIdirect has always been at the forefront of bringing internet based trading to retail Investors. As Bharat as well as India starts to participate more in the Equities markets, we want to introduce managed systematic WealthBaskets and other Wealth Management solutions under our Unified Wealth Interface vision to a larger segment of the retail investor community. Our partnership with ICICIdirect gives any of their retail investors on WealthDesk ecosystem seamless access to these WealthBaskets and other innovative wealth solutions.”


“We are happy to offer research and theme backed WealthBaskets from SEBI registered professionals on WealthDesk to ICICIdirect users. ICICIdirect customers now have the added option of choosing from equity or ETF WealthBasket portfolios as per their investment objectives and risk appetite. We are happy to play our part in democratising high quality investment ideas for the retail investors, “ said Anupam Guha, Head – PWM, ICICI Securities.




About WealthDesk:

Founded in 2016, WealthDesk is an internet scale Investment Technology platform that’s building the Unified Wealth Interface (UWI) for the Asset and Wealth Management ecosystem on top of broking.

UWI is powered by the WealthDesk Platform and is built on top of Embedded WealthDesk Gateway (EWG). EWG enables retail investors to seamlessly invest across mobile apps and websites through their broking accounts.

WealthDesk captures the entire Investment/Asset Management/Advisory value chain from portfolio creation on top of Equities and ETFs, productising these into investment products called WealthBaskets and then enabling large scale distribution through broking partners with strong network effects.

For more information, please visit: https://wealthdesk.in/

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates www.icicidirect.com, India’s leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses — broking, distribution of financial products, wealth management and investment banking– I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit: www.icicisecurities.com