National Oct 11, 2020: On the occasion of the International Day of Girl Child, Barbie celebrates para-badminton champion Manasi Joshi with a one-of-a-kind (OOAK) Barbie doll modelled to her likeness. The brand has chosen to felicitate Manasi who is an inspiration for many young girls and welcomes her to the BARBIE SHEROES family this year.
The one-of-a-kind (OOAK) Barbie dolls celebrate role models – all extraordinary women who inspire girls around the world to be anything they dream to be. With the likes of Frida Kahlo (fine artist), Naomi Osaka (tennis player), Patty Jenkins (filmmaker), Nicola Adams Obe (boxing champion), Ibtihaj Muhammad (fencing champion), Bindi Irwin (conservationist) Madison De Rozario (Wheelchair Racing champion) and Sumeyye Boyaci (Para-Swimming Champion) among many others, Manasi Joshi joins a celebrated and diverse group of SHEROES globally.
Talking about the initiative, Lokesh Kataria, Head of Marketing and Franchise, Mattel Toys India (Pvt) Ltd. said,” Our purpose is to inspire the limitless potential in every girl and this initiative of celebrating Role Models with One-of-a-kind Barbie dolls modelled to their likeness is a step in that direction. We believe that every girl should have the power to conquer her dreams and these role models are the perfect inspiration to help them believe in themselves. Imagining she can be anything is just the beginning. Actually, seeing that she can, makes all the difference! We welcome Manasi to our BARBIE SHEROES family and hope to grow this bigger by the years.”
Talking about her association with Barbie, Manasi Joshi said,” It is an honor to be recognized as a Role Model by Barbie. Year-on-year, the brand has been celebrating women who break boundaries and celebrate the struggle and hard work that goes behind them. It makes me proud to be in this league and to be celebrated by having a Barbie doll modelled after me. I believe education around diversity and inclusion should start at a very early age, and having dolls modelled after individuals from all walks of life will surely help young girls look up to these role models and believe that they can truly be anything they want to be on and off the field. I hope to inspire many young girls, to harness their true potential, to fight hard and become whoever they set out to be.”
About Barbie & Role Models Program
Founded by Ruth Handler — businesswoman, mom, and pioneer of her time — Barbie has been breaking boundaries and sparking imaginations since her debut. Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. Barbie is committed to shining a light on empowering role models past and present in an effort to inspire more girls. The brand believes “imagining she can be anything is just the beginning.
Actually, seeing that she can, makes all the difference & with this Barbie introduces girls to women’s stories from all walks of life to show them they can be anything!