National, 15 March 2022: For more than a decade now, Grazia has been an instant fix for Indian millennials when it comes to easy chic fashion, beauty, and lifestyle. The brand’s cult following caters to an audience that enjoys exclusive, edgier, cool, affordable, and relevant content. Grazia India successfully recognized inspiring millennials in its inaugural edition in 2019. The brand is all set to host the second edition of Grazia Millennial Awards in association with Sephora as the title partner, on March 31, at JW Marriott, Juhu, in Mumbai.
Building on the success of its first edition, the upcoming celebration will witness Bollywood celebrities, fashion influencers, trendsetters who have demonstrated immense talent in their art.
In its maiden edition of Grazia Millennial Awards, an unconventional pink carpet witnessed stars such as Deepika Padukone, who bagged the Millennial of the Year award whereas director Karan Johar won Honorary Millennial of the Year award, a special category and a key highlight of the first edition. Lauding a host of millennials from various walks of life, who have inspired a generation with their ideas and talent, other winners at the IP included Vicky Kaushal, Siddhant Chaturvedi, Janhvi Kapoor, Ananya Pandey, Gautam Vazirani, Kusha Kapila, Pooja Dhingra, Masaba Gupta, Naezy, Dutee Chand among others.
This year, Sephora presents Grazia Millennial Awards 2022 looks to build on its popularity as it celebrates a new set of youth icons and influencers across fashion, beauty, entertainment, music, comedy, sports, philanthropy, travel, art and design. These go-getters will be nominated across 16 categories – Performer of the Year, Breakthrough Performer, Designer of the Year, Digital Influencer of the Year, Athlete of the Year, Mould-breaker of the year, Musician of the Year, Model of the Year, and Honorary Millennial of the Year.
Grazia in this latest edition, of the property, is looking to connect with the audience with its Popular Choice Category – Most Loved Millennial Award, who will get to pick their favourite millennial in real-time.
Sharing his thoughts about the IP, Deepak Lamba, CEO, Worldwide Media Ltd, says, “We are glad to once again host a property that recognises the contribution of the country’s brightest minds who have made us proud with their work, grit and cool quotient. Having witnessed them script new success stories, we are ready to celebrate such a vibrant and young community that’s filled with the drive to do better. It’s great to partner with a purpose-driven brand like Sephora who have brought supported and inspired millions in the community through their programs, just like every person nominated at this IP. We can’t wait to entertain audiences as we introduce the newest and coolest youth icons of the country.”
Mehernaaz Dhondy, Editor, Grazia India, adds, “2022 is shaping up to be a big year for celebrating our cultural victories. Our winners at Grazia Millennial Awards are distinguishing themselves for what they champion outside of their art. They refuse to conform to expectations and are not afraid to speak out, start crucial conversations, or fight for justice. So when we say that we’re recognising them for their influence it’s because their impact goes so much deeper than the work they’ve produced.”
Nitesh Kanchan, CEO – Sephora India says, “‘We are thrilled to partner with Grazia Millennial Awards on this exciting platform to recognise and reward talent. It is a celebration of the next generation of change-makers. This partnership gives us the opportunity to go beyond our physical and online stores and engage and entertain young consumers, providing an unfiltered beauty experience for all. Our goal for Sephora India is to be a part of the millennial beauty conversation by being present, observant and proactive.”