Laptops continue to be one of the fastest-growing categories in Maharashtra
Maharashtra, 25 May 2022: Amazon India announces ‘Back to School’, a specially curated store for all the students offering various deals on a wide range of products across categories. Customers can get up to 40% off on study and writing essentials, stationery, laptops, tablets & PCs, headsets & speakers, printers from top brands like HP, Lenovo, Asus, Honor, Xiaomi and Dell. ‘Back to School’ will be live until 12th June 2022.
Amazon.in also highlights that Maharashtra tops all other Indian states when it comes to the demand of laptops. The company has expanded the selection of its portfolio and added the latest products by top brands across price points such as less than 30K, 35K to 45K, 70K and many more. Mumbai, Pune, Nagpur, Thane and Navi Mumbai are the top cities that are driving additional growth for the laptop segment in the state along with smaller towns including Kalyan, Aurangabad, Latur, Satara, Bhusawal and Alibag. HP, Lenovo, Dell and Asus are the top brands in the region. Amazon India has seen positive double-digit growth in the search for laptops on Amazon.in.
“Over the last 2 years, customers have increasingly switched to laptops driven by work from home and learn from home use cases. Now, with the opening of educational institutes, we have seen an increase in demand of laptops from the region. Customers in Maharashtra have been shopping for laptops on Amazon.in and are using finance schemes such as no-cost EMI and much more. They are choosing from the vast selection of laptops available on Amazon.in across different price ranges and benefit from fast doorstep delivery. Interestingly, premium/mid-range laptops are popular among customers on Amazon.in. We remain committed to helping customers find all that they need from the safety of their homes and are fully prepared to address the increasing customer demands.” said Akshay Ahuja, Director, Consumer Electronics, Amazon India
We are witnessing a huge demand for entry level laptops from brands like Honor, Redmi, HP and Lenovo. Interestingly, we are also seeing demand for PC components such as RAM, HDD and Printer Ink along with entry level smartwatches.
Customer trends Amazon has seen in the region:
- Gaming continues to be a strong growth driver; customers are looking for gaming laptops from brands like HP and Asus
- Demand for premium gaming headsets and mouse is also increasing from brands like Logitech, Hyperx and HP.